Visual Identity
A new brand for a new strategy
When CoreLogic International embarked on a new brand strategy, it was clear that the company's visual identity needed to reflect the change in direction and priorities. As the creative lead for this project, I collaborated with senior business stakeholders, external agencies, and the in-house design team to revamp the full suite of go-to-market assets. Our primary goal was to develop a refreshed visual identity that would work seamlessly across various touchpoints and channels while appealing to our diverse audience segments.
The main challenge we faced was to create a cohesive brand identity that reflected the new brand strategy and resonated with our target audience. We needed to overhaul all corporate and marketing assets, including presentations, reports, proposals, and product designs. Additionally, we had to ensure that the new visual identity was flexible enough to work across various touchpoints while remaining consistent and engaging.
We began by collaborating with a branding agency to develop an initial concept for our refreshed visual identity. The internal team then developed comprehensive brand guidelines and overhauled all corporate assets, marketing assets, and collaborated with the UX team on implications for our product designs. We developed a suite of new templates, improving efficiencies across different departments, and developed a standardised structure for presentations, allowing the sales team to focus more on client interactions.
One of my major responsibilities was the end-to-end implementation of a new digital asset management platform for the entire business, which streamlined the process of finding the right assets, allowed for effective managing ofusers and admins, and consolidated asset creation and documentation.
The new visual identity and go-to-market assets were widely praised by both internal and external stakeholders. There has been an uplift in engagement across all our channels, and external stakeholders have praised our new design of reports, presentations, and proposals. Our in-house team has even been trusted and engaged by our partners to produce co-written reports in their branding, citing the high quality of design and ease of working with us. The digital asset management platform has made the management of our assets more agile and efficient, streamlining the process of updating and maintaining our brand guidelines and go-to-market assets. Overall, the project has successfully achieved its objectives and exceeded expectations.
